I-Mode gundam....

For those who took MTR and read free newspaper at Hong Kong, you will definitely notice the 3 mobile i-mode campaign. I-mode is an interactive and multimedia mobile platform dedicated to young adult users. The print ad features 5 youngsters in different costumes: game mode / funny mode / chat mode etc.

Now they launched the online ad and website: User can control the "Gundam", a "Photo sticker machine", a "Sucking Machine" and a "Fortune Cat" to promote its 4 key product. Each invade the crowdy Causeway Sogo junction.. with each user-chosen move have reactions from the small citizen:


It's so much fun seeing the sucker sucking tiny human.. and Gundam firing all over the place... but hey! Doesn't it so similar to old Heineken website? Anyway, I appreciated the time to build the craft side of the site. I know other kids, and me, will dig in and have so much fun seeing these hilarious move!

But hey, doesn't it have more to do if the site can really interactive between online users and mobile users at the same time?

Just a thought!

p.s. old Heineken website sreencap: